new Aston Martin CEO Tobias Moers has laid bare his turnaround project for the company, dubbed project Horizon, and it includes a new DBX Coupe.
Aston only last week announced its first-quarter results, with trading “in line with expectations”, just as auto express met with Moers for the first time since his appointment in August 2020.
Aston Martin DBX review
Aston’s new SUV is already a success, accounting for more than half of the firm’s sales, with Moers describing it as “the best-handling car in its class, especially on a country road”.
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The range is expected to expand with two new models: a mild hybrid by the end of this year, and a high-performance version due early in 2022.
Auto express also understands that a coupé variant, previewed by our exclusive image, is coming, with a plug-in hybrid and a longer-wheelbase variant also likely.
His plan also includes ditching an in-house-developed hybrid V6 in favour of Mercedes-AMG-sourced engines, plus radical facelifts for the Vantage, DB11 and DBS, electrification for the next generation of Aston Martins due from the middle of the decade, and an expansion of the DBX SUV range.
Moers confirmed that there would be no more lucrative continuation models like the DB5 Goldfinger, although specials like the V12 Speedster will continue, while he’ll make more use of the new St Athan plant in Wales where the DBX is made.