Infiniti is the new youngster on the block in Britain as well as doesn’t apologise for repeatedly utilizing as well as speaking about the two V-signs – vision as well as values. At the exact same time, it religiously chants its five favourite F-words – fast, friendly, fun, focus, flexible.
All this is part of Infiniti’s in-house vocabulary. Words like ‘dealerships’ as well as ‘retailers’ are not. vehicles are offered and serviced via what it phone calls Infiniti centres.
Advertisement – article continues below
If you’re a client with a justifiable complaint, you won’t be fobbed off with a basic ‘please accept this gesture of goodwill’ type letter. more likely is that you’ll be invited to Goodwood. You may even get to rub shoulders with Infiniti’s hands-on performance Director, reigning F1 champion, Sebastian Vettel.
If the firm is to be believed, it as well as its little band of centres will offer Britain’s beleaguered motorists levels of client service, satisfaction as well as dispute resolution they’ve never experienced before. only time will tell if the promises are ultimately delivered. Effectively, the brand, which boasts an undeniably handsome product line-up, is still being launched, while its sales/servicing centres stay in the roll-out phase.
Infiniti isn’t trying to as well as can’t win a sales war against Audi, BMW as well as Merc. That’s a positive. By selling a comparatively small number of cars, it’s offering something the three German brands no longer offer – exclusivity.
• Opinion: “DS is supposed to be battling the huge German premium marques – that’s one hell of a job”
Audis, BMWs as well as Mercs are on almost every street. opt for an Infiniti as well as it’s possible you’ll be the only person in your town who’s got one. similarly important is that the flagless firm with monetary resources from Japan, a world HQ in Hong Kong, European hub in Switzerland, plus a style studio as well as production line in England, is small, versatile as well as bothered sufficient to discover from the errors of others.
Inexplicably, those premium German marques are rooted in the bottom half of our driver Power dealership survey. Infiniti mischievously admits it’s done its research study as well as understands why. Furthermore, it vows never to embarrass itself with the below typical dealership networks that Audi, BMW as well as Merc have somehow burdened themselves with.
“It’s all about the main person – the client – at Infiniti,” the firm states with apparent conviction. “Everything else comes after him, or her.”
Would you buy an Infiniti? What do you believe of the brand’s plan? let us understand in the comments below, on Twitter or on Facebook.